GSK, Spain

We shot this for GSK in the south of Spain, between Tarifa and Marbella, where I am from.

The brief was to create an image bank of real families enjoying life together and doing everyday things such as walking the kids to school, making food in the kitchen or hanging out at the beach. All the talent was cast locally, a mixture of real families and friends.

We worked with local production Company Santa Monica to scout specific locations, logistics and liaise with a Spanish modelling agency for non-professional models.

Art Direction by Stuart Lang at We Launch.