Diageo

Commissioned by Diageo, I travelled through Paris, Milan and Madrid to create a library of authentic lifestyle photography showcasing the company's brands in real-world environments.

Working across both the on-trade and off-trade sectors, the project captured genuine moments in bars, restaurants, supermarkets and independent shops, focusing on people naturally enjoying Diageo products.

The creative brief called for an editorial approach using real people rather than models. I focused on candid interactions, warm natural light and energetic compositions to create images that feel immersive, honest and full of life.

The resulting collection celebrates everyday moments and local culture, inviting the viewer to feel as though they are experiencing each scene firsthand.

Celebrating Brands Across Europe

Gin

  • Gin & Tonic: Tanqueray + tonic water + lime

  • Negroni: Tanqueray + Johnnie Walker

  • Tom Collins: Tanqueray + lemon juice + sugar syrup + soda

  • French 75: Tanqueray + lemon juice + sugar syrup + Champagne

Vodka

  • Espresso Martini: Smirnoff + espresso + coffee liqueur + sugar syrup

  • Moscow Mule: Smirnoff + ginger beer + lime

  • Cosmopolitan: Smirnoff + triple sec + cranberry juice + lime

  • Bloody Mary: Smirnoff + tomato juice + lemon + Worcestershire sauce + hot sauce

Tequila

  • Classic Margarita: Don Julio Blanco + triple sec + lime juice

  • Paloma: Don Julio Blanco + grapefruit soda + lime

  • Tommy's Margarita: Don Julio Blanco + lime juice + agave syrup

Scotch Whisky

  • Highball: Johnnie Walker Black Label + soda water

  • Penicillin: Johnnie Walker Black Label + lemon + honey-ginger syrup + smoky whisky float

  • Rob Roy: Johnnie Walker Red Label + sweet vermouth + bitters

  • Godfather: Johnnie Walker + amaretto

Irish Whiskey

  • Irish Coffee: Johnnie Walker + coffee + brown sugar + cream

  • Whiskey Sour: Roe & Co + lemon juice + sugar syrup + egg white (optional)

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