GSK
A new repository of images for one of the world’s largest healthcare brands.
We were tasked with creating a series of images that illustrate the GSK Brand Purpose of ‘do more, feel better, live longer.’
The images needed to represent broader consumers, patients and families of patients living an active fulfilled lifestyle.
Undertaking a recce of the various shoot locations proved to be vital. It helped us scope and talk through shots, as well as make changes ahead of time – removing any surprises on the actual shoot day.
Needing to represent a broad mix of ages, backgrounds and ethnicities, we worked with a local Spanish modelling agency to cast real people with strong personalities. From the original longlist, we sifted through polaroids and portfolios to select the most characterful families, couples and friends that could bring our images to life. It was important that they would be comfortable and confident in front of the camera – so we also made sure we viewed recent videos of our preferred options.